You now want to create a target for the number of visits (/sessions) to your site through the end of the year, a simple goal. Here's a simple trend that shows visits to your website, in this case for one year through September… This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! See. But it is often a million times simpler to create your first set of benchmarks using your own data/performance. Yes, there are benchmarks outside, we will cover them in this post. There is a tendency to believe that if we need benchmarks we need to go outside.
#WEBSITE ANALYTICS BENCHMARKS HOW TO#
In each case you'll learn how to use each source, the pros and cons of each, and by the end of this post you'll never have an excuse not to have rock solid (or, ok, just a tiny bit squishy) targets for your company's digital performance. I'm planning to cover the four different strategies at your disposal to collect benchmarks. So, in this post let's look at the options at our disposal in getting benchmarks we can use to set targets. And, if you've met any boss, at any company, in any country, then you'll never go a few days without them asking for benchmarks (turns out they are also very interested in knowing if the performance they are seeing is good or bad).
One of the key elements in the process of setting targets for your own performance it to collect benchmarks from others (competitors, industry-level, etc.) related to their performance. But, you likely want to do something more complicated, and more sound, over time. Anything, absolutely anything, can be improved by 10% with just a small amount of effort. Yes, and I've said this frequently, if all else fails just set your target for a 10% improvement. Let me admit right away that setting targets is a complex art and science.
Make sure you don't have anything on your strategic dashboards that does not have a pre-identified target. In turn, that will help you figure out where and how much to dig to understand performance. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period. If you have set the targets for your KPIs up front (Unique Visitors for Sept. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website.
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